Work from further away
Work outside Yorkshire went from almost nothing to about a third of direct revenue, roughly 36 times what it was. Jobs now come from 18 postcode areas, from Cardiff to Newcastle.
Case 01 / UK Drainage Services
UK Drainage Services
A Leeds drainage contractor that needed to win the 2 a.m. emergency search. We rebuilt it around one promise: fixed fee, sorted. Six months after launch, direct-customer work nearly tripled.
01 / Brief
Emergency drainage is a race won in seconds. The old site buried the phone number, crawled on mobile and gave Google no reason to care.
02 / Insight
02:00
Nobody browses for a drain engineer. They search in a panic, tap the first trustworthy result and call. So the whole site is designed for one thumb and one decision.
03 / Approach
- Move A
Phone first
The call button never leaves the thumb zone. Price, coverage and availability answer the three panic questions above the fold.
- Move B
Hundreds of towns, one model
Location pages generated from a structured service-area model, each with unique local proof, schema and internal links.
- Move C
Sub-second
Hand-built templates, compressed media and zero render-blocking clutter. Fast enough to win the tap before a competitor loads.
Fig. 2 to 4 · Live screens, captured October 2026
04 / Results
First six full months live, April to September 2026, vs the same months of 2025 · invoiced, ex VAT, shown as relative change
Six months after the new website went live, direct-customer work nearly tripled.
+194%direct-customer revenueNearly three times the same months of 2025
+66%Direct customersMore people paying direct
36×Work outside YorkshireAlmost nothing to about a third of direct revenue
+76%Average direct jobBigger jobs, not just more of them
Where direct work came from
Share of direct-customer revenue by site postcode. April to September each year. Rounded.
Apr to Sep 2025
Apr to Sep 2026
| Location | Share 2025 | Share 2026 |
|---|---|---|
| Yorkshire | 68% | 34% |
| Outside Yorkshire | 3% | 34% |
| No postcode recorded | 29% | 31% |
What changed
Bigger jobs
The average direct job is worth 76% more. A handful of large jobs helped, but without them direct revenue was still up 86%.
Enquiries from across the country
The new form brings in about as many genuine enquiries as the old one, with spam removed. The difference is where they come from. Since launch, three in four enquiries that gave a postcode were from outside Yorkshire.
More customers
66% more direct customers were invoiced than in the same months a year earlier.
| Measure | 2025 | 2026 | Change |
|---|---|---|---|
| Total invoiced | 100 | 205 | +105% |
| Jobs invoiced | 100 | 141 | +41% |
| Revenue (direct customers) | 100 | 294 | +194% |
| Jobs (direct customers) | 100 | 167 | +67% |
| Customers (direct customers) | 100 | 166 | +66% |
| Average job (direct customers) | 100 | 176 | +76% |
Source: UK Drainage Services case study, from the client's invoicing and website-form records. Direct customers are everyone except the client's contract accounts. Figures are shown as percentages and indexes only.